Digital Product Management Foundations

Course Curriculum

Introduction to Digital Product Management
Explore the fundamental concepts, responsibilities, skills, and career opportunities in digital product management. Get ready to embark on an exciting journey to become a successful product manager.

Market Research and Analysis
Learn how to conduct market research, analyse industry trends, and identify your target market. Prepare for activities that will sharpen your market analysis skills and help you make informed product decisions.

User Research and Insights
Dive into user research methodologies, including interviews, surveys, and usability testing. Get ready to engage with real users, gather valuable insights, and develop a deep understanding of their needs and behaviours.

Ideation and Concept Development
Explore techniques for generating product ideas, defining problems, and validating concepts. Brace yourself for creative brainstorming sessions and hands-on exercises to refine and prioritise your ideas.

Product Strategy and Vision
Develop a compelling product vision and strategy that aligns with market opportunities. Prepare for activities that will guide you in crafting a clear value proposition and outlining the path to success.

Agile Product Development Methodologies
Embrace agile methodologies such as Scrum and Kanban to enhance your product development process. Get ready to collaborate in agile teams, plan sprints, and experience iterative product development.

UX Design and Wireframing
Delve into user experience (UX) design principles and learn how to create effective wireframes. Prepare for hands-on exercises that will hone your design thinking skills and translate ideas into tangible prototypes.

Prototyping and User Testing
Learn the art of rapid prototyping and conduct user testing to validate your design choices. Get ready to iterate on your prototypes and gather valuable feedback to improve user experiences.

Product Roadmapping and Planning
Master the art of creating product roadmaps and effectively planning product releases. Prepare for activities that will guide you in prioritising features, managing dependencies, and aligning your team.

Product Metrics and Analytics
Explore key product metrics and learn how to collect and analyse data to drive data-informed decisions. Get ready to work with analytics tools and engage in exercises that demonstrate the power of metrics.

Product Launch Strategies
Discover the essential elements of a successful product launch and develop strategies to create buzz and drive user adoption. Prepare for activities that will help you plan and execute impactful product launches.

Product Lifecycle Management
Learn how to manage your product throughout its lifecycle, including handling updates, maintenance, and eventual retirement. Engage in activities that simulate real-life scenarios to effectively manage your product.

Stakeholder Management and Collaboration
Gain insights into stakeholder management techniques and learn how to foster effective collaboration across teams and departments. Prepare for exercises that will enhance your communication and negotiation skills.

Effective Communication and Presentations
Develop strong communication skills to convey your product vision, ideas, and recommendations effectively. Get ready for activities that will help you refine your storytelling techniques and deliver persuasive presentations.

Career Development and Professional Growth
Focus on building your personal brand as a product manager and explore strategies for continuous learning and career advancement. Engage in activities that will empower you to shape a successful product management career.

Certification Exam 🎓
Face the final test and test your knowledge to obtain a certificate to prove your newly acquired skills. It won't be easy!

This course is full right now. We limit the number of students to create an optimized and productive group dynamic.

Enrollment validity: Lifetime

Level

Intermediate
Duration

16 hours
Last Updated

10/02/2024
Certificate

Certificate of completion

Digital Product Management Foundations

What I will learn?

Course Curriculum

Introduction to Digital Product Management Explore the fundamental concepts, responsibilities, skills, and career opportunities in digital product management. Get ready to embark on an exciting journey to become a successful product manager.

Market Research and Analysis Learn how to conduct market research, analyse industry trends, and identify your target market. Prepare for activities that will sharpen your market analysis skills and help you make informed product decisions.

User Research and Insights Dive into user research methodologies, including interviews, surveys, and usability testing. Get ready to engage with real users, gather valuable insights, and develop a deep understanding of their needs and behaviours.

Ideation and Concept Development Explore techniques for generating product ideas, defining problems, and validating concepts. Brace yourself for creative brainstorming sessions and hands-on exercises to refine and prioritise your ideas.

Product Strategy and Vision Develop a compelling product vision and strategy that aligns with market opportunities. Prepare for activities that will guide you in crafting a clear value proposition and outlining the path to success.

Agile Product Development Methodologies Embrace agile methodologies such as Scrum and Kanban to enhance your product development process. Get ready to collaborate in agile teams, plan sprints, and experience iterative product development.

UX Design and Wireframing Delve into user experience (UX) design principles and learn how to create effective wireframes. Prepare for hands-on exercises that will hone your design thinking skills and translate ideas into tangible prototypes.

Prototyping and User Testing Learn the art of rapid prototyping and conduct user testing to validate your design choices. Get ready to iterate on your prototypes and gather valuable feedback to improve user experiences.

Product Roadmapping and Planning Master the art of creating product roadmaps and effectively planning product releases. Prepare for activities that will guide you in prioritising features, managing dependencies, and aligning your team.

Product Metrics and Analytics Explore key product metrics and learn how to collect and analyse data to drive data-informed decisions. Get ready to work with analytics tools and engage in exercises that demonstrate the power of metrics.

Product Launch Strategies Discover the essential elements of a successful product launch and develop strategies to create buzz and drive user adoption. Prepare for activities that will help you plan and execute impactful product launches.

Product Lifecycle Management Learn how to manage your product throughout its lifecycle, including handling updates, maintenance, and eventual retirement. Engage in activities that simulate real-life scenarios to effectively manage your product.

Stakeholder Management and Collaboration Gain insights into stakeholder management techniques and learn how to foster effective collaboration across teams and departments. Prepare for exercises that will enhance your communication and negotiation skills.

Effective Communication and Presentations Develop strong communication skills to convey your product vision, ideas, and recommendations effectively. Get ready for activities that will help you refine your storytelling techniques and deliver persuasive presentations.

Career Development and Professional Growth Focus on building your personal brand as a product manager and explore strategies for continuous learning and career advancement. Engage in activities that will empower you to shape a successful product management career.

Certification Exam 🎓 Face the final test and test your knowledge to obtain a certificate to prove your newly acquired skills. It won't be easy!

Introduction to Digital Product Management
Explore the fundamental concepts, responsibilities, skills, and career opportunities in digital product management. Get ready to embark on an exciting journey to become a successful product manager.

Market Research and Analysis
Learn how to conduct market research, analyse industry trends, and identify your target market. Prepare for activities that will sharpen your market analysis skills and help you make informed product decisions.

User Research and Insights
Dive into user research methodologies, including interviews, surveys, and usability testing. Get ready to engage with real users, gather valuable insights, and develop a deep understanding of their needs and behaviours.

Ideation and Concept Development
Explore techniques for generating product ideas, defining problems, and validating concepts. Brace yourself for creative brainstorming sessions and hands-on exercises to refine and prioritise your ideas.

Product Strategy and Vision
Develop a compelling product vision and strategy that aligns with market opportunities. Prepare for activities that will guide you in crafting a clear value proposition and outlining the path to success.

Agile Product Development Methodologies
Embrace agile methodologies such as Scrum and Kanban to enhance your product development process. Get ready to collaborate in agile teams, plan sprints, and experience iterative product development.

UX Design and Wireframing
Delve into user experience (UX) design principles and learn how to create effective wireframes. Prepare for hands-on exercises that will hone your design thinking skills and translate ideas into tangible prototypes.

Prototyping and User Testing
Learn the art of rapid prototyping and conduct user testing to validate your design choices. Get ready to iterate on your prototypes and gather valuable feedback to improve user experiences.

Product Roadmapping and Planning
Master the art of creating product roadmaps and effectively planning product releases. Prepare for activities that will guide you in prioritising features, managing dependencies, and aligning your team.

Product Metrics and Analytics
Explore key product metrics and learn how to collect and analyse data to drive data-informed decisions. Get ready to work with analytics tools and engage in exercises that demonstrate the power of metrics.

Product Launch Strategies
Discover the essential elements of a successful product launch and develop strategies to create buzz and drive user adoption. Prepare for activities that will help you plan and execute impactful product launches.

Product Lifecycle Management
Learn how to manage your product throughout its lifecycle, including handling updates, maintenance, and eventual retirement. Engage in activities that simulate real-life scenarios to effectively manage your product.

Stakeholder Management and Collaboration
Gain insights into stakeholder management techniques and learn how to foster effective collaboration across teams and departments. Prepare for exercises that will enhance your communication and negotiation skills.

Effective Communication and Presentations
Develop strong communication skills to convey your product vision, ideas, and recommendations effectively. Get ready for activities that will help you refine your storytelling techniques and deliver persuasive presentations.

Career Development and Professional Growth
Focus on building your personal brand as a product manager and explore strategies for continuous learning and career advancement. Engage in activities that will empower you to shape a successful product management career.

Certification Exam 🎓
Face the final test and test your knowledge to obtain a certificate to prove your newly acquired skills. It won't be easy!